The largest baby and child retail space opened today in a suburb of Chicago and you've never seen anything like it.  Trust us. wonder!

Wonder! cut the ribbon and welcomed in customers today in Deerfield, Illinois, as a 135,000 square foot first-of-its-kind retail concept destination for one stop shopping for parents and children birth to age seven.

Besides carrying a mix of your favorite boutique and large brands - everything from Pampers to Serena & Lily - Wonder! also boasts a party area, registry lounge, play space, in-store cafe and educational programming.  Wonder! will be the first location EVER to have staff from Northwestern come in to teach child birth, safety and lactation classes.

When I was pregnant with my first baby, I went to a big box store for the basics, a specialty baby store for the big gear, a baby furniture store for the crib and dresser, a maternity store for my diaper bag and on and on.  At Wonder! I could have registered for my Bugaboo, bought the Serena & Lily bedding, the Petunia Picklebottom Diaper Bag, stocked the drawers full of Tea Collection and Zutano, put the cutest Emu booties in the closet plus grabbed the diapers - you get the idea.  Wonder! has it all.


It may seem like all of this could be overwhelming under one roof but it's just the opposite.  Signage hangs from the ceiling dividing the store into catagories like "What We Need" and "Where We Wish" and the shelves are not piled high but rather kept at eye level and lower so it is easy to find what you are looking for.  Plus shopping is a hands on experience for the little ones, too.  Pint size lime green shopping carts greet you at the door and everything from play kitchens to doll houses to an indoor ride-on toy race track beg to be kid tested.

Wonder! truly thought of everything.  A Range Rover is parked in the travel gear area to learn the basics of installing car seats and collapsing your favorite strollers.  Wonder! has a relaxed registry lounge lets you consult with experts from baby gear to nursery design and instead of a 'gun', your registering will be done with an iTouch.  Another Wonder! bonus is once you make your first purchase and give your email address, all of your purchases are internally stored so you never have to bring a receipt to make a return.  Amen.

For TLSF readers that do not live in Chicago area, fear not - is coming soon and will have over 500,000 products available for purchase.

The details:  Wonder! is located at 250 S. Waukegan Road in Deerfield, Illinois, and online shopping is NOW OPEN at

Brands include ALEX Toys, Baby Bjorn, Britax, Gund, Mattel, Melissa & Doug, Peg Perego, Radioflyer, Skip Hop, Boon, Bugaboo, Cybex, Duc Duc, EMU, Hunter, Jellycat, Joah Love, Moulin Roty, P'kolino, Petunia Pickle Bottom, Splendid Littles, Stella McCartney, Stokke, Vans, Zutano + more


A huge thank you to Wonder! for inviting The Little Style File in for a sneak peek the day before the Grand Opening.  Our little kids had a great time playing and testing all of the toys!


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